A website for your bakery that takes orders in the evening

See for yourself first: demo bakery Kruimel & Ko

Talking about websites stays vague, so there's a complete bakery site online that you can click through yourself: Bakkerij Kruimel & Ko, with sourdough bread, made-to-order cakes, and regular hours. The bakery is made up, and the site says so. The build quality is what you get for €1,200. You'll find it at /demo/bakkerij.

The site shows how ordering for tomorrow works: you reserve sourdough online, and you order cakes two days ahead. At a real bakery, an order like that lands with you in one clear place instead of buried in a voicemail or a text.

The best part is the cake order. If someone calls at 9:30 pm about a birthday cake while the shop is closed, the workflow sends a message right back: "We're closed, but your cake request came through. You'll hear from us tomorrow before 9:00 am." That customer knows the request landed in the right place and has no reason to keep looking. You pick it up the next morning, whenever it suits you.

Where it goes wrong for bakeries

Orders come from every direction: a phone call during the morning rush at the counter, a text, an Instagram DM from someone who wants "that cake from last week." If you're in the bakery at 5:00 am, you're done checking messages by 9:00 pm. Completely understandable. Except the customer orders at 9:00 pm.

The same goes for questions. Are you open Monday? Will you have spelt bread tomorrow? Do you make anything gluten-free? Questions like these come in the evening and on Sunday, exactly when nobody picks up. Anyone who can't find an answer clicks through to the next bakery in the search results.

Cakes hurt the most. A request that comes in Friday evening and gets read Monday morning has often already been placed somewhere else. A shame, because made-to-order cakes are exactly the kind of work you actually earn something on.

This package is built around one frustration: losing customers without even knowing it.

What you get for €1,200

Get Found costs €1,200 flat, excluding VAT. For a bakery, that looks like this:

Done in two to three weeks. Hosting is included; the domain name is registered in your own name and costs about €15 a year. If the workflow uses a paid tool, those costs are in the quote up front, so no surprises afterward. And you pay only after delivery: if you don't like the site, you pay nothing and that's the end of it. The full package is at the Get Found package.

• A website that gets found when someone searches "bakery" plus your town, with your product range, your hours, and an order or request page.
• One workflow of your choice. For bakeries, the receptionist who never sleeps is the obvious pick: every question or order outside business hours gets an instant reply, day and night. Rather have automatic review requests to happy customers, or reviews turned into ready-to-post social content? That works too.
• A one-page plan with three to five concrete next steps you can take yourself afterward.

Who builds this

Rachel Elz Studios is one person: Rachel, based in Haarlem. I build everything myself and work for businesses in Haarlem, Heemstede, Bloemendaal, and Zandvoort. Full disclosure: the first completed project was a marketing plan for a brownie shop, and that owner gave it five stars. Her review is on the site.

Questions go by email: hello@rachelelz.com. No phone call needed.