Guides for local business owners
Practical and honest, without the sales pitch: missing customers, platform commissions, prices and getting found.
- Missed customersA callback policy, with a templateTwo fixed callback blocks, the voicemail script and the WhatsApp message. Ready to copy today.
- Platform commissionsLeaving Treatwell: the migration guideFrom your own booking link to the cancellation, with the honest story about your reviews.
- Getting foundFindable in ChatGPT and AI searchWhat AI knows about your business, and the basics that demonstrably help. No tricks.
- Free checkFree website checkOne page of honest facts about your site, in your inbox within two working days. (Dutch page; the check itself works in English too.)
- Missed customersMissed calls: what to do about themWhy calling back is often too late, what you can fix for free today, and where instant replies help.
- Platform commissionsLess dependent on TreatwellBookings through your own website, without saying goodbye to the platform overnight.
- For your industryA website for a salonWith online booking, even at 11 pm. Includes the live demo salon.
- For your industryA website for a bakeryWith instant replies to orders. Includes the live demo bakery.
- For your industryA website for a physio practiceWith reviews on autopilot. Includes the live demo practice.
- Everything in one placeOne calendar that you can trustPaper planner, Google Calendar, and a booking tool all at once?
- Everything in one placeKeeping up with reviews on every platformGoogle, Facebook, and Treatwell each have their own reviews.
- Getting foundGoogle Business Profile: the no-agency guideOptimize your Google Business Profile yourself: claim it, add photos, set hours, and reply to reviews.
- Getting foundYour website alongside InstagramInstagram shows your posts to people who already follow you. A website gets found by people searching right now.
- Getting foundGetting customers without advertisingFour layers that bring in customers without ad spend: visibility, reviews, referrals, and a channel of your own.
- For your industryWhat Does a Bakery Website Cost?DIY builder, flat fee, or agency: what a bakery website really costs, with honest numbers and the hidden costs to watch for.
- For your industryChoosing a Good Physiotherapist in the NetherlandsLooking for a physiotherapist in the Netherlands?
- For your industryMore Jobs Without Werkspot: Getting Found as a HandymanWerkspot charges EUR 3-60 per lead, job or no job.
- Missed customersWhatsApp Business: profile to callback flowSet up WhatsApp Business as a local service business: profile, away message, quick replies, and a callback flow that actually works.
- Missed customersBusiness voicemail scripts that workFour business voicemail scripts you can record yourself, built around what a caller actually wants to hear: when you'll call back and what's faster.
- Missed customersReducing no-showsReduce no-shows at your salon, studio, or workshop: reminders that actually work, a cancellation policy that holds up, and what you can legally charge.
- Missed customersToo busy to answer: a system for peak hoursThe phone rings loudest when your hands are full.
- Missed customersNo reply after your quoteSent a quote and heard nothing back? Usually there's just no follow-up moment planned.
- Missed customersAutomatic appointment remindersWhat a good appointment reminder needs: timing, a reschedule link, and tone.
- Missed customersWhat a missed call really costsThe famous missed-call stats, fact-checked: what holds up, what doesn't, and how to calculate your own lost revenue instead.
- Everything in one placePreventing double bookingsTwo clients booked for the same slot?
- Getting foundDIY local SEO: the no-upsell guideThe complete checklist to do local SEO yourself: Google Business Profile, reviews, NAP, on-page basics.
- Getting foundNot showing up on Google: a 15-minute self-checkYour site is live but no one finds it.
- Getting foundWhy your competitor outranks you on MapsYour competitor outranks you in Google Maps.
- Platform commissionsA booking system without commissionFlat fee or commission per booking?
- Platform commissionsWhat Thuisbezorgd really costs13%, 14%, or 30%?
- Platform commissionsWerkspot: what a lead really costsWhat does a Werkspot lead actually cost you?
- Platform commissionsWerkspot alternatives: build your own inflowLeaving Werkspot?
- Platform commissionsThe platform playbook for service businessesOnline shops sell on bol.com and their own site.
- Platform commissionsUber Eats for restaurants: the real costsWhat does Uber Eats actually charge a restaurant?
- Everything in one placeToo many tools: the self-auditLoose tools, duplicate typing, and subscriptions you forgot about.
- Everything in one placeThe minimal stack: five tools that work togetherWhat software does a small business actually need?
- For your industryThe quote leak in trades businessesQuotes you promised that never went out, quotes you sent that got no reply. Here's how to close the leak from your phone.
- For your industryYour restaurant site: guests decide on their phoneGuests check out your restaurant on their phone.
- For your industrySalon no-shows: the system that worksA missed 2.5-hour color appointment costs you half an afternoon.
- For your industryStanding out as a photographer without lowering pricesWhy photographers end up competing on price and how a fast, focused website changes that.
- Missed customersTracking quotes without a CRMTrack quote requests without a CRM: one list, five columns, ten minutes a week. Works in Excel, Google Sheets, or on paper.
- Missed customersReachable as a one-person businessPersonal cell, second number, voicemail, WhatsApp, auto-reply, or an answering service.
- Platform commissionsBooking.com commission for a small B&BWhat a 2-4 room B&B actually pays in Booking.com commission, what it's calculated on, and how to pull in more direct bookings step by step.
- Platform commissionsGroupon in 2026: the mathWhat a Groupon deal actually costs a local business: discount plus commission worked out, and when a deal can and can't pay off.
- Platform commissionsMarktplaats as a sales channelSelling on Marktplaats as a business: what it costs, what it's good for, and where the dependency starts.
- Platform commissionsSelling on bol: with your own channel beside itWhat does selling on Bol.com actually cost?
- Platform commissionsThe sum: what commission really doesOne calculation for Treatwell, Thuisbezorgd, Werkspot and Booking: commission, fixed costs, and who keeps the customer.
- Everything in one placeAll-in-one systems: promise versus needWhat an all-in-one system promises and what a 1-3 person business actually uses.
- Everything in one placeCRM for a one-person businessMost solo business owners searching for a CRM are missing three simple things.
- Everything in one placeWinning back admin timeWhere do your admin hours actually go? Track one week yourself, find your four biggest leaks, and fix the biggest one first.
- Getting foundReviews and local ranking: what really countsDo reviews affect your local Google ranking?
- Getting foundBeyond the basics: the next five stepsSite live, Google Business Profile claimed. Now what?
- Getting foundConsistent business listings (NAP)Name, address, phone number: often written slightly differently on every site.
- For your industryA driving school site that sells packagesWhat a driving school site actually needs to do: packages with prices, honest proof, and one-tap contact.
- For your industryCanceled lessons and no-shows at driving schoolsStudent doesn't show up?
- For your industryPersonal trainer: clients beyond InstagramInstagram builds your brand, but someone googling "personal trainer + city" never sees your feed.
- For your industryHome hairdresser: findable in your regionAs a home hairdresser you have no storefront.