What Does a Bakery Website Cost?

The three routes to a bakery website

Price mostly comes down to who does the work. Build it yourself with a site builder and you pay a small monthly fee plus your own evenings. Hire a freelancer or an agency and you're buying those evenings back, and the bill runs from hundreds to thousands of euros. In between sits the flat fee: one number you know upfront for a defined package.

This guide lines up the three routes side by side, with figures you can check for yourself. The wider version of this story, for any type of business, lives in the general cost guide, which is in Dutch. Here I'm looking at it through a bakery's lens: early opening hours, a lineup that changes by the day, and cake orders that come in at night after the shop is already closed.

Route 1: build it yourself with a site builder

The cheapest route. With JouwWeb, a Dutch builder, you pay 5.50 to 20 euros a month on an annual plan, excluding VAT; paying month to month costs a bit more. The 10-euro-a-month Pro plan includes a small online store for up to 10 products, the 20-euro Business plan an unlimited one. The domain name is free for the first year and costs 20 euros a year after that. I'm leaving out first-year sign-up discounts on purpose, since your site runs for longer than a year.

You're also the builder on this route. For a site with opening hours, photos, and a contact form, that's manageable over a few free evenings. The order side is where it gets tricky: where does the request land when someone orders a birthday cake at ten at night, who confirms it, and what happens if that email gets buried in the newsletters?

If that kind of tinkering appeals to you and you have the time, building it yourself is a perfectly good choice. I'll say that plainly: some bakers don't need me at all.

Route 2: a freelancer or agency

Outsourcing ranges from modest to steep. Marketing agency Searchlab published a pricing overview for 2026: a freelance web designer asks 800 to 3,000 euros for a standard business website, an agency charges 2,000 to 4,000 euros for an entry-level site and 4,000 to 8,000 euros for a more extensive small-business build. Agencies often add a maintenance contract on top, 50 to 200 euros a month.

In return you get custom work, and someone thinking alongside you about findability and technical setup. The question is whether your bakery needs that. A bakery sells within a few kilometers of its front door; a 6,000-euro site has to sell a lot of extra cakes before it pays for itself. If you also supply cafes and restaurants across the region, or ship shelf-stable products nationwide, an agency with e-commerce experience can be the sensible choice.

What actually needs to be on a bakery website

Before you compare quotes, it helps to know what you actually need. For most bakeries that list is shorter than the quotes would suggest.

• Opening hours that are correct, holidays included
• What you sell in broad strokes, with your specialty up front
• An order page for cakes and large orders, with an automatic confirmation
• Photos of your own products, because stock photos of bread don't hold up
• Address, directions, and a link to your Google Business Profile

Ordering and reservations: where the real money is

Cake orders rarely come in during opening hours. People send a text or an email in the evening, once their own workday is done. If it stays quiet until the next afternoon, some of those people order from the bakery that answered right away instead. This part of the site shapes revenue more than the color of the homepage does.

You can see what that looks like in the demo for Bakkerij Kruimel & Ko, a fictional bakery I built as an example. The sourdough there proofs for 48 hours and can be reserved online before you pick it up at 7am, cakes need at least two days' notice, and anyone who sends a request in the evening gets an immediate confirmation promising an answer before 9am the next morning.

To be clear, that automatic confirmation isn't a chatbot. The wording on the cake, the number of servings, and the pickup time are things you sort out yourself the next morning. The workflow just holds onto the customer until you have time. It doesn't promise more than that.

A full online store with online payment is rarely something a bakery needs for this. That only becomes worth it once you're shipping nationwide. For pickup orders, a form with a solid confirmation does the same job, without transaction fees and without inventory management.

Route 3: one flat fee

My own offer sits between building it yourself and hiring an agency. the Get Found package costs a flat 1,200 euros, excluding VAT. That gets you a site with your products, opening hours, and an order page, plus one working workflow, like that evening confirmation from the demo. Hosting is included. The domain is registered in your own name and costs around 15 euros a year. Ready in 2-3 weeks, and you pay only after you approve it: you see it before you pay.

What that looks like specifically for bakeries, and where the boundaries sit, is on the bakery page. There's no maintenance contract or monthly fee attached. If you enjoy building it yourself and have the evenings for it, the site builder stays the cheaper route; this package is for bakers who want it handled for them.

Hidden costs to ask about

Whichever route you pick, look past the first number. These are the costs that tend to show up in practice.

• With JouwWeb the domain is free the first year, then 20 euros a year; Searchlab lists 10 to 15 euros a year for standalone registration
• Agencies often charge 50 to 200 euros a month for maintenance on top of the build; ask exactly what that covers
• Many quotes only cover the build; copywriting, photography, and moving an old site over can add 1,000 to 3,000 euros, per Searchlab
• Nearly every figure in this guide excludes VAT, including my own price; factor it in when you compare routes