Keeping Track of Reviews on Google, Facebook, and Treatwell at Once

Three Platforms, Three Ways to Miss Something

A customer posts a recommendation on your Facebook page on Monday. Four stars show up on Google on Thursday, with a question about your opening hours buried in the text. And a review about an appointment that ran long has been sitting on Treatwell since last week. Three places, and you only find out if you happen to look.

Replying doesn't take long. Knowing something is there in the first place is the tricky bit. That unanswered question under four stars will still be sitting there a year from now, and every new visitor reads it.

Paid tools exist that pull all your reviews into one dashboard. For a salon or practice getting a few reviews a month, you can get the same result with the notifications the platforms already offer, plus one fixed slot in your week.

Why Google Comes First

Google's own guidance on local search results says that more reviews and higher ratings can improve where your business ranks. If you're one of ten similar businesses nearby, what customers write about you, and how often, is part of what gets weighed.

Google also does something with the text of those reviews. Your business profile on Maps automatically shows selected snippets pulled from customer reviews, based on words that come up often. If three customers mention that you're easy to reach, that exact kind of phrase can end up on your profile. So it's worth getting the profile itself right first; the guide to optimizing your Google Business Profile covers how.

Then there are the AI assistants. Ask ChatGPT for a good beautician in Haarlem, and the answer leans on what's findable about local businesses online. The guide to being findable in ChatGPT covers how to influence that.

Turn On Notifications and Let the Reviews Come to You

Google handles this best. In your Business Profile settings, you can tick which emails you want to receive, including new customer reviews. Turning it on takes a couple of minutes, and after that you don't need to keep checking Google manually.

Treatwell works through Treatwell Connect, the same dashboard you use to manage your calendar. Your newest reviews show up there and you reply from the same screen. Connect also sends a review request to your customer automatically after every booking, by email and, if they have the Treatwell app, as a push notification. So collecting reviews there mostly takes care of itself; replying to them is still on you.

Facebook is the least predictable of the three. You switch recommendations on or off in your business page settings, and when you get notified depends on your settings and the app. Build Facebook into your weekly round by default rather than counting on a notification to remind you.

The Weekly Half Hour

Pick one fixed slot and put it in your calendar like a client appointment. The round itself stays the same every time:

• Open three tabs: your Google Business Profile, Treatwell Connect, and your Facebook page.
• Reply to new reviews in that order, Google first.
• Note the date of your last check and anything still open, per platform, in a simple note or spreadsheet.
• Ask one happy customer from that week for a Google review, maybe the one who said at checkout how pleased they were.

Replies Can Be Short, as Long as You Reply

Two or three sentences per review is enough. Mention something from the review itself, say thanks, done. On Google, the reviewer gets notified as soon as you reply, so your response doubles as a second touchpoint with someone who was already positive about you. Google recommends replying too, as a way of showing customers their feedback matters.

A negative review takes the same approach plus one thing: acknowledge what went wrong, stick to the facts, and offer to make it right somewhere other than the review page. While you're writing it, remember who's actually reading: mostly future customers checking how you handle things going wrong.

Treatwell Reviews Stay on Treatwell

Treatwell says it plainly in its own partner blog: your Treatwell reviews and your Google reviews live in separate places, at least for now. A glowing review from a Treatwell booking counts toward your ranking within Treatwell and nowhere else. It does real work there, though: salons with plenty of recent reviews consistently show up higher in Treatwell's search results.

You can work with that. Ask customers who book directly, over the phone, on WhatsApp, or on your own site, for a Google review, since Treatwell bookers already get their request automatically. That way your Google profile grows alongside your Treatwell profile instead of trailing behind it.

This is also exactly why leaving Treatwell takes more than canceling a subscription: the reviews you built up there don't move with you. The guide to leaving Treatwell covers how to handle that switch.

When a Paid Review Tool Actually Makes Sense

This approach runs entirely on discipline. Skip your fixed slot for three weeks and unanswered reviews pile up, and nobody notices except the customers waiting for a reply.

If your business grows to multiple locations, or reviews start coming in faster than half an hour a week can handle, a tool that puts everything on one screen becomes worth considering. Until then, you'd mostly be paying for convenience that three browser tabs already give you.